The word Entertaiment is derived from the medieval Latin intertenere, or “hold inside,” which in turn traces back to the Indo-European root ten, meaning to stretch. In this way, entertainment stretches the boundaries of the possible and provides the means for human growth and understanding. It’s interesting to note that many familiar forms of entertainment have demonstrated a seemingly unlimited capacity for creative remix, allowing them to endure and evolve over time.

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Entertaiment is a project of the Entertainment Industry Foundation. The Foundation believes that the entertainment industry is uniquely positioned to provide an opportunity for transformational change in the fight against cancer and other diseases.

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