Financial services are the businesses that provide loans, investments and other tools for managing money. They’re an important part of the economy and are often a good barometer of a country’s economic health. When these industries are healthy, a nation’s consumers and business owners feel secure and confident in their ability to manage finances.
The scope of financial services is broad, but some of the most prominent sectors include insurance companies, banks, brokerage firms, mortgage lenders and credit card companies. The industry also includes accounting professionals, who help individuals and small businesses keep track of their financial records.
These professionals are critical to the health of the global economy and play a role in helping consumers make informed decisions about their finances. For example, financial service professionals can educate their clients about the benefits of 401(k)s and life insurance to protect against unexpected expenses. They can also provide advice on investing in stocks and bonds, or offer mortgage loans to those who are looking to buy a home or car.
In today’s fast-paced financial services sector, it’s important to be able to respond quickly to the needs of your customers. To do this, you need to know who they are and understand what’s driving their choices. A big part of this is understanding customer lifecycles and anticipating their needs by analyzing data like how they engage with other products or when pivotal events in their lives occur.
With Salesforce Financial Services Cloud, you’ll have all the core Sales Cloud features plus enhanced fields and objects that model financial accounts, assets, liabilities and goals for your customers. It’s a powerful solution that helps you better understand your customers, increase engagement and drive new business.